Using our extensive experience and expertise; here are the key factors that lead to successful kiosk deployment. Once you have mastered the basics, the rest should follow organically. The aim is to add value to customers and the business, by successfully automating the task at hand.
1. Plan ahead
The process of thorough planning is not to be underestimated before rolling out a kiosk. Having clear goals and strategy prior to deployment reduces risk of error and unnecessary additional costs.
2. Hardware
Considering the components and how they will function together is an important aspect in the planning stage. Selecting the right peripherals can determine the performance of your kiosk. If these components are easily replaceable for future adaptation, it will save time and money.
3. Software
Choosing front-end software bespoke to your kiosk plays a major role in deployment. The software must allow for a simplified process, on-screen support and a clear journey from beginning to end.
4. Consider testing
For best practise, a pilot programme should be carried out to test the efficiency of your kiosk before rolling out in a public environment. Testing can be a crucial stage, in analysing viability, functionality and accessibility.
5. Location is key
Pre-installation, site surveys, traffic flow, the function of the kiosk should address its location. Where is the best location to best meet the users’ needs?
6. Accessibility
Make your kiosk accessible to all in a public space to augment usage. When deciding on placement of the application, consider the variety of users that will be interacting with the interface.
7. Think of the customer
“You‘ve got to start with the customer experience and work back toward the technology – not the other way around.” Steve Jobs
The user should always be at the forefront of any decisions made concerning design, manufacturing and deployment. Keep on screen instructions simple and within a maximum of 6 steps, to take your customer on a stress free journey. Remember, customer satisfaction leads to a boost in revenue.
8. End-to-end service
From installation to maintenance, ensuring an end-to-end service will guarantee successful implementation. For example, keeping kiosk software up to date and hardware intact, continual monitoring and service.
9. Marketing
Promoting your kiosk effectively will maximise usage and interaction. This can be achieved through demonstrations, promotions and signage.
10. Is it future proof?
It is vital to ensure your kiosk and its components can be easily altered and updated to advance function. This aspect will save time and additional costs for future modifications.
11. Don’t forget feedback
Analysing activity and data can measure the success of your kiosk implementation and the level of customer satisfaction.