Overview
Transport for West Midlands (TfWM) are a truly innovative organisation who are at the forefront of technological change in the transport sector, actively pursuing all channels of transport for their Swift Smart Card in order to fulfil their goal of delivering Mobility as a Service (MaaS) to the people of the West Midlands.
To date, TfWM have launched initiatives for Swift Smart Photo Card Dispensing, Swift on mobile, and many more, as they strive to deliver seamless transport services with one form of payment and validation in the form of the Swift card.
The Aim
A key area that TfWM were looking to tackle due to its’ critical impact on congestion, air quality and safer living and working environments was parking.
The goal for TfWM was to bring parking in line with their other smart initiatives and facilitate Swift card payments for parking services that seamlessly integrated with both their Smart Ticketing HOPS provider and their parking enforcement partner. Providing their customer base with the option of paying for their parking using the Swift card, whilst also offering the ability to collect pre-purchased Swift products was a key objective for TfWM, and one which would allow them to take a huge stride towards achieving their wider goals relating to MaaS.
The Challenge
The problem that TfWM faced was that many parking system providers were either unable or unwilling to invest in the development of a hybrid parking payment system that could not only cater for cash, card and contactless paying customers, but also facilitate payments via TfWM’s Swift Card. Enter Cammax. As a specialist provider of Smart Ticketing TVM systems and Parking Payment systems, Cammax were ideally placed to help TfWM realise their goal of combining these two systems together to form the first Swift Parking Payment System.
The Cammax Approach
Cammax approached this challenge knowing that whilst their expertise in both Smart Ticketing and Parking Payment systems provided them with a great platform, bringing the two together in a system that allowed for complex Smart Ticketing products, alongside common parking products such as P&D tariffs and longer multi day rate tariffs would require considerable planning. Always excited by the prospect of delivering new innovations, the Cammax team set to the task with relish and once system requirements were fully scoped, were able to swiftly deliver the new system against a very tight timescale which marked a major step on the way to creating a fully integrated transport system with Swift as a convenient and flexible way to get around.
Cammax were even able to develop a cashless parking machine offering too, that gave TfWM the flexibility to cater for cashless sites.
This pay & display parking payment system represents a key part of TfWM’s plans to create a fully integrated, MaaS, transport system which includes bus, tram, train, taxi, bike hire and now car parking. Fully integrated with TfWM’s HOPS provider for the purpose of managing the Swift Card transactions and utilising specialist card payment software, the system offers customers the ability to enter their vehicle registration number (VRN), select their parking product and pay using their preferred method, whether that be Swift Pay As You Go (PAYG), Cash, ApplePay/AndroidPay or credit/ debit/ contactless card. Swift PAYG users are rewarded with a discounted tariff set that allows them to make savings on their parking.
Download the Case Study
After full development and testing, the Swift Parking Payment system has now been launched at Bromsgrove station in the West Midlands, with plans to rollout Swift Parking at other locations imminently. To commemorate the success of this transformative project we’ve put together a handy brochure that details everything you need to know about our work with TfWM. From project requirements through to info about Parking Payment system benefits and more, navigate through our fabulous case study.