elland road park and ride
As cities continue to tackle congestion and air quality challenges, Park & Ride schemes are becoming a key part of modern transport strategies. These services encourage drivers to switch from cars to public transport for the final leg of their journey—helping to reduce city-centre traffic while supporting cleaner, more sustainable travel.
Cammax has played an important role in this transformation through the delivery of advanced smart ticketing technology at the Elland Road Park & Ride in Leeds. Designed to make travel easier and more efficient, the site has quickly become a preferred choice for commuters and visitors alike.
Safe, Reliable transport Into the city
Leeds City Council faced growing congestion and pollution issues in the city centre. With major events such as the Tour de France 2014 approaching, there was an urgent need to provide a convenient alternative to driving into the city.
In July 2013, Cammax was awarded a contract by the West Yorkshire Passenger Transport Executive (Metro) to design and supply state-of-the-art smart ticketing kiosks under a framework agreement serving 10 transport authorities.
Challenges
- Open on a fast-track schedule to meet event deadlines
- Provide a seamless user experience for commuters unfamiliar with Park & Ride
- Integrate with existing transport systems and support smart ticketing technology
Objectives
- Encourage motorists to leave their cars outside the city centre
- Deliver a simple, safe, and reliable way to access Leeds via public transport
- Introduce smart ticketing to streamline transactions and reduce queuing times.
- Support Leeds City Council’s wider objectives to reduce congestion and emissions
Cammax Solution
Cammax worked closely with project partners to design, develop, and install robust 24-hour outdoor kiosks equipped with:
- A user-friendly interface for quick, intuitive transactions
- ITSO Smart Card top-up and product loading functionality
- Card payment support for a wide range of travel products
- Ticket and receipt printing for convenience and transparency
- A secondary information screen to display travel updates and guidance
Outcomes
- Successful opening of the Elland Road Park & Ride scheme ahead of the Tour de France.
- Reduction of hundreds of cars from Leeds city centre
- A stress-free, good-value alternative for daily commuters
- A fast, efficient, and reliable ticketing experience for passengers
Commenting on the project, Leeds City Council's executive board member for the economy and development, Counsellor Richard Lewis, said:
“It is so simple to park up and jump on a bus as well as good value. We hope motorists will take this opportunity to leave their cars safely behind and enjoy a stress-free journey into the city.“
“Elland Road park-and-ride is set to remove hundreds of cars from Leeds city centre. We are committed to reducing congestion and pollution which this project will certainly help. It is just part of our upcoming plans to offer Leeds commuters more efficient and cheaper travel options. “